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Marketing Plan

November 23, 2007 | Comments Off on Marketing Plan

 

The Best Marketing Plan by
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WHAT’S NEXT — MARKETINGBusinessWeek – In a bow to American sensitivities, Activia ads refer only obliquely to intestinal functions, using terms such as “discomfort” and “natural regularity.” The plan worked. Says Michelle Barry, a marketing consultant that advised the company on Activia’s …

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