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Consultant Marketing

September 5, 2007 | Comments Off on Consultant Marketing

 

Coors Loses Change Agentthe performance of Coors Light and inconsistent marketing . Coors has their work cut out for them one beverage industry consultant told Advertising Age when it was first reported in May 2004. a disciplined focus to the companys sales and marketing strategy. It focused on three core brands. salesforce/GM structure and consistent marketing message


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