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Marketing Viral

July 18, 2007 | Comments Off on Marketing Viral

 

Marketing: The Anti-Gladwell (Fast Company Magazine)The sticky-wars have arrived. Yesterday AdAge’s Matthew Creamer introduced Duncan Watts, a Columbia University sociology professor from down under who’s challenging The Tipping Point’s Malcolm Gladwell to a battle at the mic. Armed with a mathmatical and computer modeling aresnal.


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