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Essential Marketing

July 18, 2007 | Comments Off on Essential Marketing


Northlich Acquires Ohio I-ShopWPP Group expanded in the interactive arena yesterday via its $649 million deal to acquire ad serving and technology concern 24/7 Real Media; Publicis Groupe completed its $1.3 billion acquisition of i-shop Digitas as the year began. "Digital technology has changed how our society learns communicates and makes purchasing decisions which has profoundly influenced marketing and branding " said Kathy Selker Northlich COO.