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Core Marketing

July 13, 2007 | Comments Off on Core Marketing


Duct Tape MarketingE M E R G I C . o r g: Guy Kawasaki writes about ideas from a new book by John Jantsch: Narrow the market focus. Create a picture of the ideal client: what they look like, how they think, what they value, and where you can find them. Start saying no to non-ideal clients. Differentiate. Strip everything you know about your .