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Web Content Management System

July 10, 2007 | Comments Off on Web Content Management System


Salesforce corals unstructured content with Koral

ZDNet , the WSJ and others are reporting a very interesting move by Salesforce.com . Theyve acquired a 9 person web 2.0 firm called Koral that I met at last years Office 2.0 conference . Mark Suster, their founder and CEO has become General Manager of Salesforce Content in the move.

When I saw it last year I said:

Koral is a content collaboration environment for business. Their intention is to make it painfully easy for people to collaborate with a nice drag and drop, widget based interface. Rather than store things in nested folders, where you can never find anything, their system has tag, folksonomy based approach. They dont integrate with e-mail systems yet, but they provide an excellent repository, with mechanisms to push information out to the user with e-mail alerts and RSS. The pricing starts at $9.95 a month, with an Enterprise edition at $30 a month.

Im sure the product has moved on since then, and I know its been available on AppExchange for some months. Now called the ContentExchange platform, heres what the Salesforce top man has to say:

We are another step towards our vision of managing all information on demand, said Marc Benioff, chairman and CEO, salesforce.com. Now, with Salesforce Content we not only manage a companys traditional structured information, but their unstructured information as well. And, best of all, we use the power of Web 2.0 to make it all possible.

I remember that Koral handles version control, and check-in and check-out of documents while they are being edited really well. The system allows you to rate documents,and to subscribe to documents so you are informed when theyve been updated. Bringing all of this technology through to the new platform will provide the kind of tools that will help organisations manage their content much better than traditional document management systems.

Im hoping theyll get the new pricing structure right, so they get healthy adoption. Im looking forward to seeing more detail, but I think this is a very good move by Salesforce.com in to unstructured content management that will compliment the rest of their application and platform functionality very well.
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