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Consulting Marketing

July 9, 2007 | Comments Off on Consulting Marketing


Smarter Marketing for Tougher TimesDocuTicker: Smarter Marketing for Tougher Times Source: Boston Consulting GroupMany companies allocate as much to advertising as they do to capital expenses, but they can only guess at the return on their marketing investment. BCGs holistic approach, which is founded on zero-based budgeting, differentiation .