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50 Every Executive Marketing Master Metrics Metrics Should

July 8, 2007 | Comments Off on 50 Every Executive Marketing Master Metrics Metrics Should

 

Book recommendationMarketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris. This is a great guide to different metrics used to determine the effectiveness of your marketing. Useful if you want a desk reference and perhaps even more useful if you have never known how to measure advertising .


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