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Marketing Viral

July 4, 2007 | Comments Off on Marketing Viral

 

I Screen My Phone Calls: Halo 3 – When Viral AttacksKotaku: One of the goals of viral marketing is to draw your target audience into your game by making them feel like they are an active part of the story. Sometimes this can backfire, however, as was the case with Grand Rapids Community College student Michael VanderZand, who found himself unexpectedly caught .


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