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Book Marketing

July 2, 2007 | Comments Off on Book Marketing

 

‘The 4-Hour Workweek’: A Case Study in DIY MarketingTwenty-nine-year-old Timothy Ferriss is not a marketer. Still, on his own, he has landed squarely on the best-seller list with his first book, “The 4-Hour Workweek.” The case is worth a deeper examination because it points to a very real do-it-yourself digital-marketing future where the landscape is essentially flat


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