Additionally the survey results show how competitor behavior affects B2B search marketing tactics: 77 percent of respondents said competitors have an important impact on the paid search marketing keywords they buy 75 percent said competitors have an important impact on the keywords they target for search engine optimization 65 percent said competitors have an important impact on the sites on which they advertise However competition is not affecting online marketing budgets to .Business.com Survey Finds That Outranking Competitors is a Top Priority for B2B Search Marketers but Strong Competition Does Not Guarantee a Larger O

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