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Internet Marketing Online

August 10, 2007 | Comments Off on Internet Marketing Online


Paul Kedrosky’s Infectious Greed: May 2, 2007 ArchivesHere is a criticism I haven’t heard leveled recently at online ad spending: It’s too inefficient. The comment comes from DoubleClick CEO David Rosenblatt in today’s WSJ: Advertisers are interested. to spend money online compared to offline. For example, every part of the process is still not as efficient. that on graphical, on video, on search media — let alone between the Internet and offline channels. riedman on Fox/WSJ is typically interesting: I think company chief Rupert Murdoch is a marketing