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Bulk Email Marketing

June 29, 2007 | Comments Off on Bulk Email Marketing

 

Sony unit ready to buy films in bulkInternational News: Global division to deal with unaffiliated partners — In Cannes, a single acquisition often makes news. But Sony Pictures Worldwide Acquisitions Group came here to buy in bulk. Headed by Sony’s former production prexy Peter Schlessel, the group doesn’t just send its pickups into the consumer marketplace via Sony channels. In order to facilitate its plan to spearhead 12 to 14 domestic theatrical releases a year (and several times that on DVD), it often pays distribution fees to unaffiliated partners


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