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Marketing Tip

June 5, 2007 | Comments Off on Marketing Tip


Bulldog Reporters PR University Audio Conference May 31

Bulldog Reporters PR University is hosting an audio conference, Corporate Online Video: PR at Big Brands Shows How Streaming Video Can Reach the Masses, Thursday, May 31, at 1 p.m. EDT.

Todays biggest brands are leading the charge and successfully using online video to drive coverage and consumer loyalty. Whats more, many of these efforts are seeing considerable ROI. Some have gone completely viral, reaching tens of thousands online. The promise for PR is great. Yet so are the pitfalls.

Join this practical session to learn firsthand from PRs biggest success stories how you too can use online video to drive brand, recognition and real results ” without inflaming the online community. A panel of PR execs have produced video campaigns for the nations biggest brands, and theyll reveal their hard-won best practices ” from technology requirements and practical first steps, to the secrets of credible online content, to cost-saving production and viral distribution techniques.


Jeanette Gibson , senior public relations manager, Cisco Systems
Andrew Foote , account supervisor, manager of PepperDigital, Peppercom, Inc.
Ed Lamoureaux , senior vice president, marketing & sales, WestGlen Communications

The cost is $289 per dial-in site (unlimited attendance per dial-in site). To register, call (800) 959-1059 or visit www.bulldogreporter.com/conferences/videoonline-reg.html?s=videoonline-email