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Marketing Product

May 31, 2007 | Comments Off on Marketing Product

 

2007: A Turning Point for SAP?In his opening keynote, SAP CEO Henning Kagermann set the tone for what would be a philosophical three days. He described “silent transactions” in which orders are fulfilled automatically, with maybe 1 in 100 causing an exception handled by an actual person, powered by adaptable business networks. H.


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