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International Marketing

May 19, 2007 | Comments Off on International Marketing


U.S. delays approval of anemia drug from Roche – International Herald TribuneAbercrombie the chief executive of the American operations of Switzerland-based Roche said in a statement. "And we understand and support the FDA’s initiative to convene an advisory panel to review the use of anemia agents in the renal setting." A year ago Roche’s pending market entry was perceived by many analysts as the biggest looming threat to Amgen which gets nearly half its revenues from sales of its anemia drugs Aranesp and Epogen.