Automate Content – Wham Bam…No Ma’am, This Is No Longer Spam!

By Kenneth Middleton

We cannot stress sufficiently how important it is as a marketing leveraging tool, to make good use of a blog and add regularly changing, relevant content. The problem is that it’s so time consuming to have to write this when you are kept so busy with everything else involving your business,  and hiring a writer or writers can work out to be an immense expense. Automate content and you will not regret making this choice.

When a blog is originated and then allowed to die, just like a bunch of Valentine’s Day roses – dead is dead. You can’t breathe new life into the roses, and it is pretty much impossible to breathe any new life into a dead blog. So, what do you end up with? Why…a dead blog of course! Blogs have to have life breathed into them every single day, then – unlike roses – they will actually continue to live, thrive and breathe. They will also work hard for you too.

A blog is a fabulous marketing tool, and despite the fact that measurables are not all that clear for marketers as yet;  one thing has been proven time after time, and that is that ‘blogging’ works, and works like a dream. It is a cost effective marketing tool even when writers are used, but every marketing budget is different, and this is why we are going to discuss automate content.

This is what is says it is – content that is automated by the technological miracle of software programming.  This miracle software allows the blog originator to get on with what he or she is meant to do, and that is manage their business.

Currently, and for a good long while now, the climate in auto-blogging has been tense to say the least. With the purist blogger going so far as to accuse auto-blog users of basically spamming. In fact users were even given a derogatory name and called ‘sploggers’, get it…? Spam…bloggers…

The way we think about it however, is that this is not spamming or stealing content, it’s really about adding value. The software takes the content and then adds value for the original creators.

This has been effectively achieved by the addition of various innovative features, so automate content now respects content ownership, while at the same time meeting the guidelines for quality that is demanded by search engines today.  Small excerpts of the content can be created when the software grabs the information from the RSS feed, even if that feed contains complete articles.

The originator sets the parameters and selections are based on various words, sentences and paragraphs, which generally make for fair use. An acceptable extraction is then created that won’t violate copyrights or create other copyright issues. Automat content now let’s you choose and be choosy too.

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