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Analysing a blog marketing strategy

February 28, 2010 | Comments Off on Analysing a blog marketing strategy


There is nothing new about blogging. It has been around for a while and has also been used as a very effective marketing tool. The success of your blog will be determined by the marketing strategy or strategies that you use. This does not necessarily translate into you launching your very own blog for your product. You see the good thing about blogging and a successful marketing strategy is that it does not really need to be applied to your own blog!

Get the pulse of the market
Studying your prospective customers is an excellent all round marketing strategy. It does not only hold good for regular marketing strategies. It is important for you to keep an eye on what the buzz about your product is on the internet. Monitor blogs and forums to see what customers have to say. Watch out for unhappy customers and employees as it does not cost anything to start a blog. Blogs from people like these could have higher hit rates than a blog that talks about your product.

Interact and comment
Interacting with other blogs that write about your product or products similar to yours is also a very effective marketing strategy. This activity will in fact not only give you a heads up as to what the competition is doing but will also give you a chance to correct misconceptions that there might be about your product in a very neutral manner. Interacting with members on blogs like these gives you a chance to open up conversations and to make sure that people in general have the right perception of your company overall.

If you are considering blogging as a marketing strategy for your product, you are probably already aware of the fact that approximately 25% of all the people who use the internet read blogs or are active bloggers. Yes, blogs do influence the way people think and their decisions. However there are peripheral factors associated with blogs as well and one of these is advertising on them. Do not underestimate the power of advertising on a blog, especially on blogs that are associated with your industry. If a prospective customer is reading a blog related to your product or service, chances are that they are looking to hire the service or buy the product. They will more often than not, click on the ads that they see on the page. While this concept works great, it is important to keep in mind that you need to ensure clients that actually use your product or service. So choose your blog carefully.

Add the human element
In today’s fast paced world where virtually everything is mechanised and computerised, the human element always adds a great touch. Getting the CEO or other employees of the company to start blogging works as an excellent marketing strategy as well. However this might not be possible for all corporate companies to use this strategy as blogs demand a certain amount of transparency.