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Using an SEO Blog for Marketing: Key Benefits

June 14, 2009 | Comments Off on Using an SEO Blog for Marketing: Key Benefits


Undoubtedly, you’ve heard of blogs already. You don’t need a definition. But what you may not have realized it the incredible potential blogs possess for marketing. While they may have begun as a way for people to share the meaningless details of their life with the public, they have become the modern tool of the savvy Internet marketer. Let’s look at why an SEO blog is so powerful.

Benefit #1: Relationship Marketing is King
If you’re not familiar with this term, you should be. The key idea here is that the heart of effective marketing is in developing a relationship with your audience. You want them to think of you as a friend not as a salesperson. We dislike and are suspicious of salespeople. We love and trust our friends.

A good SEO blog is the heart of strong relationship marketing. It allows you to connect with customers via a conversational tone and to discuss things they care about in a way you can’t do with informative articles or sales-driven web content.

Benefit #2: Differentiation from the Pack
You’ve got to stand out from the crowd, particularly in the competitively dense world of the Internet. In the virtual world, you’re not just competing with the store down the street but hundreds of stores a mouse click away. By using an SEO blog to set yourself apart and to establish the unique identity of your business, you can make huge strides in this area.
Remember that the important thing is to not just be a copy cat of the competition. Cover topics the other guys don’t. Be honest and sincere while the other guys sound phony. It’s the key to leading the pack.

Benefit #3: Boosted Search Engine Results
Here’s another fantastic reason for you to start an SEO blog. You want to score higher rankings in the search engine results. This is a critical factor in your success because higher results are going to translate to greater exposure and better sales. This is really a no brainer.

The blog helps in this area by providing links back to your web site but also by offering another venue for keyword optimized content that is going to be of interest to readers and that is going to impress the search engine spiders. The SEO blog can only help your current results.

Benefit #4: Making the Abstract Concrete
When people are interacting with an online business, they aren’t thinking about the people behind the business. The virtual business becomes almost like an anonymous entity run by the power of the Internet itself in their minds. But when you have an SEO blog at your disposal, you’re going to be has a powerful way of making your personality and identity emerges from the shadow. Who you are and who your company is can become clearer in the minds of potential customers. This can help you attract more business than you might have imagined. And these are just a few of the benefits.