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3 Tips For Getting Started With Business Blogging

February 28, 2008 | Comments Off on 3 Tips For Getting Started With Business Blogging


Business blogging is a marketing strategy that no business owner can overlook. But to somebody who has been schooled in traditional marketing methods, getting started with business blogging can be a daunting undertaking. Where do you start? What do you blog about? How do you attract target traffic to your blog? Are there any services you can hire to help you with your blogging endeavor?
Here are 3 tips that attempt to answer all of the above questions and allay all your fears if you are a neophyte to the world of business blogging:
1- Identify Your Target Audience
Adapting marketing techniques to attract a specific type of audience is the basic tenet of any business. If you are in the business of selling high fashion attire, blogging about the antics of your pet poodle is not going to get you the desired results. The mainstay of a successful blog is the correct identification of your audience and determining what it is you are going to say to them that will sustain their interest over a long period of time.
Think of your blog as a virtual introduction between you and your target global audience. It is a way, in fact it is the only way of getting your audience to learn more about you and earning their trust.
2- Keep it Short; Keep it Simple; Keep it FreshNothing can bring your blog down as decisively as outdated content. Internet users are typically busy people. The only reason they take time out of their busy schedules to visit your site is because they hope to find something of value. If they find no fresh content the next few times they visit your blog, they are unlikely to return for a very long time. Yet, given that they are in an eternal rush, most site visitors only have a few seconds to quickly read what you’ve written. The only thing more discouraging than outdated content is finding that the posts are so long they could give ‘War And Peace’ a run for its money. To keep your readers coming back for more, post regularly and keep your blog posts short and simple. If you feel overwhelmed with the sheer magnitude of the task ahead of you, you’d be better off hiring a company that will keep your content regularly updated with automated blog services rather than not posting anything at all.

3- Focus on your Topic; Emphasize your KeywordsMaximizing the visibility of your blog entails the proper use of keywords in all your headlines as well as your blog copy. Staying with one topic and focusing your content on various combinations and permutations of your chosen keywords or keyword phrase can help propel your blog site towards the front page of any major search engine ranking. Trying to deal with too many topics at one time can send your search engine rankings plummeting downwards at breakneck speed. It can also lead to loss of readership as readers find that trying to find interesting content amongst all this jumble of topics is like trying to find a needle in a haystack.