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Know What the Pros are Saying About Blogging

January 29, 2008 | Comments Off on Know What the Pros are Saying About Blogging

 

Running a professional blog is almost always a big challenge. If you are just starting out, then it’s a good idea to check out what the professionals are saying about blog marketing and strategies.

Make them feel comfortable

One of the first things you need to do is to make visitors to your blog feel comfortable. They need to feel happy and contented reading your blog. Things like optimizing your blog for content as well as making it more user friendly and easy on navigability can do wonders for your blog success. As part of search engine marketing you need to optimize your blog for the content.

Your personal side

Blogging is all about connecting on a personal level. It’s quite unlike a regular business website where the goal is to get customers to buy your products. Therefore, having a page like ‘About me’ where you showcase your personal and professional experience, can really help in establishing your credibility and reputation online. As part of your blog marketing efforts you need to let visitors know a little more about your interests and experience in the particular niche.

Add your photograph

It is always better to upload a picture of yourself in your blog. This lends a human face to your blog and also gives visitors an idea of what you are like as a person. You should ideally try making the ‘About me’ page a business representation of yourself. You could make this page like a virtual office section which showcases aspects of your business to visitors. Today a lot of search engine marketing focuses on utilizing the ‘About me’ page as a business publicity section. Companies such as http://blogoverdrive.com can also help you in automatically uploading content into your blog – so that you have a dynamic content repository in your blog.

Proper formatting

A lot of bloggers do not pay attention to formatting aspects. This is critical because it affects readability to a large extent. You need to highlight important aspects of the content using either large font sizes or bold font face. As part of your blog marketing efforts you need to focus on formatting so that readers find it easy to find and read information on your blog.

Headlines and sub headings

Ideally you need to ensure that the headlines on your blog are of the biggest font size. The sub headings need to be smaller in size and so on. You need to use the inverted triangle form of formatting when you are using headings and sub headings in your blogs. Search engine marketing is all about lending more readability into the content so as to enable better user experience online and ensure repeat visits to your blog.

Make it useful

There needs to be a valid reason for visitors to keep coming back to your blog. In order to ensure repeat visits you need to have content that is useful and helpful to visitors. Make sure to include articles with useful tips and how to information.


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