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5 Mistakes that Can Kill your Blog

January 16, 2008 | Comments Off on 5 Mistakes that Can Kill your Blog

 

With an assortment of blogging tools easily available on the internet, launching a professional looking blog is incredibly easy and can be done in a matter of minutes. Maintaining a blog however does require a lot of commitment and hard work. 

With an increasing number of people engaging in blogging, competition is rife in the blogosphere. All is takes is one little mistake to kill your blog and send it into the annals of history. Here are 10 mistakes that you should avoid if you want to keep your blog running successfully:

1- Too much form; not enough content 

Content is king in internet marketing and it does take a certain amount of effort to provide your readers with fresh and interesting content regularly. On the other hand, sophisticated blogging technologies make it easy and far more fun to keep customizing and enhancing the feel and look of your blog endlessly. However focusing on the look of your blog at the cost of content could be a mistake. While a good looking blog is a great way to draw readers in, it is good content that keeps them there.

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2- Over-abundance of ads

Of course having ads on your blog is one way of making money and it stands to reason that the more ads you have the more money you are likely to make. The flip side of it however, is that you make money on your ad when your reader actually clicks on the ad and gets diverted away from your blog. This defeats the purpose of your blog, which is to get readers to stay long enough to get talked into buying something. Moderation is key when it comes to putting ads on your blog. Put in just enough to bring in the extra revenue without giving your customers too many opportunities to get ‘click-happy’ and leave in a hurry.

3- Lack of focus

You cannot establish yourself as an authority on any subject if you dabble in too many of them. Stay focused on your message and keep it relevant to the product or service you are offering. If you are dealing in more than one product you may want to consider launching separate blogs for each so that readers who visit your blog find what they have come for as soon as they enter.  If they have to rummage through tons of content to find what they are looking for, they are likely get frustrated and lose interest altogether. Besides which they will begin to doubt your credibility.
4- Unwarranted self-promotion

Nobody has the time to read a blog that sounds like a personal achievement newsletter. Readers come to read something that provides value to them and your achievements mean nothing to them. All they are more interested in is what you can offer them to enhance their life.

5- Bad attitude

Just because you are an authority on the subject, it does not permit you to treat your customers with disdain. Your blog can only stay up and running if your customers read it and post comments, whether you like it or not. Keep your tone even and respect the views and opinions expressed by your readers. Retorting angrily or dismissing their views is a sure way to alienate yourself from potential customers. 

Putting yourself in your customer’s shoes is the best way of making a success of your blog.


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