By Kenneth Middleton

If you own a business online and have promised yourself time and again that you would start adding blog content to your blog or website, and still have not done this, then, we suggest that you keep right on reading. There are many of you out there and doing nothing will not bring targeted traffic to your site, nor guarantee conversions to sales. There is only one way to make sure that both of these actions take place, and that is actually to take action!

 The horrible truth of the matter is that very few people who are busy with running a business online have time to write their own blog content. A very necessary evil or good thing, depending on how you actually look at it. Today it has been irrevocable proven that integrating regularly changing, current content to weblogs and websites actually is the bomb. It lights a fire under the virtual bum of your business, and not having or doing this, could be the one single thing that is standing in the way of stupendous success. 

Always remember that procrastination is the thief of time!

Managing multiple blogs can place a huge amount of stress on the time and bottom line of the site or blog originator. Sad really when this simple tool works so well to leverage marketing results. Daily updates can be managed by automate blog content software applications, and although this does not replace good writers in their entirety, the cost of this type of technology is incredibly attractive for the type job that it does. It is a very flexible option for originators, and will work for both single and multiple blogs and/or websites.

These are content generators, they are obviously automatic, and they update blog material from RSS fed facts. This takes place with little input from the administrator or manager of the website. It is ‘user-defined’ and kept up-to-date with key-word parameters that are set by the manager; this makes it both flexible and simple to use – guaranteed to hit the marketing sweet-spot.

The marketing sweet-spot is targeted audience visits to the business’ website, back links conversion to sales, audience participation, feedback, and other compliant goodies that are search engine driven.

There are many different version of software that can be used to integrate blog content, and most are managed with an internet connection, from any remote location. Software does not need to be downloaded to a PC or Laptop and this makes it far simpler to manage. In fact, there is no more effective marketing tool that is so simple to use. Marketing budgets are all different, and the one beauty about blog content software that is automated is that it is really cheap. But remember, you get what you pay for, and this tenet applies to this product too.

Automate Content – Wham Bam…No Ma’am, This Is No Longer Spam!

By Kenneth Middleton

We cannot stress sufficiently how important it is as a marketing leveraging tool, to make good use of a blog and add regularly changing, relevant content. The problem is that it’s so time consuming to have to write this when you are kept so busy with everything else involving your business,  and hiring a writer or writers can work out to be an immense expense. Automate content and you will not regret making this choice.

When a blog is originated and then allowed to die, just like a bunch of Valentine’s Day roses – dead is dead. You can’t breathe new life into the roses, and it is pretty much impossible to breathe any new life into a dead blog. So, what do you end up with? Why…a dead blog of course! Blogs have to have life breathed into them every single day, then – unlike roses – they will actually continue to live, thrive and breathe. They will also work hard for you too.

A blog is a fabulous marketing tool, and despite the fact that measurables are not all that clear for marketers as yet;  one thing has been proven time after time, and that is that ‘blogging’ works, and works like a dream. It is a cost effective marketing tool even when writers are used, but every marketing budget is different, and this is why we are going to discuss automate content.

This is what is says it is – content that is automated by the technological miracle of software programming.  This miracle software allows the blog originator to get on with what he or she is meant to do, and that is manage their business.

Currently, and for a good long while now, the climate in auto-blogging has been tense to say the least. With the purist blogger going so far as to accuse auto-blog users of basically spamming. In fact users were even given a derogatory name and called ‘sploggers’, get it…? Spam…bloggers…

The way we think about it however, is that this is not spamming or stealing content, it’s really about adding value. The software takes the content and then adds value for the original creators.

This has been effectively achieved by the addition of various innovative features, so automate content now respects content ownership, while at the same time meeting the guidelines for quality that is demanded by search engines today.  Small excerpts of the content can be created when the software grabs the information from the RSS feed, even if that feed contains complete articles.

The originator sets the parameters and selections are based on various words, sentences and paragraphs, which generally make for fair use. An acceptable extraction is then created that won’t violate copyrights or create other copyright issues. Automat content now let’s you choose and be choosy too.