To decide whether or not you should try to automate blog postings, you first need to think about why you started your blog in the first place. If your reason is purely personal and you only wanted to share details of your life or business with other people who might be interested, then casually updating your blog whenever you want isn’t a problem.

However, if you started blogging because you saw it as a way to boost your search engine rankings and to drive more traffic to your site, then you’re going to need to give serious consideration starting to automate blog postings.

Why New Posts are Important

First, you need to understand why adding a post daily to your blog is so important. You see the Google and other search engines want to provide their users with not only the most relevant content possible but also the most up-to-date content possible. That means if your content is fresh and current you’re going to rank higher than a site with similar search engine optimization that doesn’t update its content very frequently.

Second, new posts are also important because they attract people back to your site. If you have regular readers of your blog, they don’t want to re-read the same posts week after week. They want access to new content on a regular basis or they’ll stop coming back.

Problems with Being Able to Automate Blog Postings

Past attempts to automate blog postings didn’t always go so well. One option was to use some type of content generator that would put together random content based around your keywords. These posts would usually be of very low quality and would rarely be useful to anyone. They were little more than placeholders.

Despite that major drawback of the method, you still had to take the content and physically post it onto your site. That still meant you had to do additional work and couldn’t just trust your blog to be updated on its own.

A New Solution