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When you are familiar with the Internet and the web highway, you will surely understand the importance of content. Every site or blog craves for quality content, because content is what drives traffic. Without traffic, your web site is as good as non-existent. Traffic does not come without focused efforts. Automated blogs is one way to increase traffic.
Importance of traffic
Though there are several means of getting traffic and even tools to generate traffic, your webmaster or your in-house facility should be constantly nurturing your web-site with content and monitoring the position with respect to search engine rankings. Surfers spend only a few seconds on each page they choose to open, and in these few seconds, your marketing message should reach them loud and clear. Article writing is an excellent means of providing content, but your articles need be relevant to the business that the web site or blog is about. Automated blogs can be a huge help to you.
Splogging
When your business concerns blogs in any way, it is necessary that you are also aware of splogging. Splogging is a combination of Spam and Blogs. In this content scraped from other sites is incorporated into the blog and surrounded by advertisements. The owner of the splog then uses other dishonest means to drive traffic to his splog. To get rid of the splog from their screen, visitors are compelled to click on one of the advertisements. You can now understand how splogs can spoil the party at times, even for the honest web masters. Though the hosting companies and the search engines do strive to detect and eliminate the splogs, the mischievous lot thrive in their own way, knowing the limitations of the Internet. You should be using automated blogs for genuine reasons and not splogging.
I am genuine, but how do I protect myself from search engine punishment?
If you are running genuine business with half a dozen or even a dozen blogs, there is little reason why search engines would want to punish you. Another way to comfortably overcome the possible threats is to entrust the job to professionals. BlogOverdrive.com is one such organisation which focuses entirely on blogs. Apart from automated blogs, they also provide other content related services, RSS feed services etc. An attractive feature about BlogOverdrive.com is that they have placed all their services under a free subscription too. Therefore, you can study the effectiveness of these services before moving on to the paid model which is even more attractive. The ROI will certainly justify the small investment necessary.
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